The burger giant wants to return to his roots
McDonaldâ€™s earnings fell 5.2 percent corresponding to the first three months of 2014, plus it reported a 1.7% drop in sales at U.S. stores.
Perhaps these are the reasons that have led to Don Thompson, chief executive of the company, with the intention of getting back to basics: the Big Mac, the Egg McMuffin and known chips, which could render them aside healthy options that had been committed.
“The McDonaldâ€™s staples are familiar favorites of our customers. They actually represent a McDonald `s among all our customers, and represent about 40 percent of our total sales; they are an asset to us incredible business which requires constant drumbeat of communication, “Thompson cites the CNN web Expansion.