The Identity Crisis Of Mcdonald’s

Posted On 04 May 2014
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Tag: McDonald's earnings crisis, McDonald's sale and earning decline in USA, McDonald's sale decline in USA

The burger giant wants to return to his roots

McDonald’s earnings fell 5.2 percent corresponding to the first three months of 2014, plus it reported a 1.7% drop in sales at U.S. stores.

Perhaps these are the reasons that have led to Don Thompson, chief executive of the company, with the intention of getting back to basics: the Big Mac, the Egg McMuffin and known chips, which could render them aside healthy options that had been committed.

“The McDonald’s staples are familiar favorites of our customers. They actually represent a McDonald `s among all our customers, and represent about 40 percent of our total sales; they are an asset to us incredible business which requires constant drumbeat of communication, “Thompson cites the CNN web Expansion.

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