For fans who want to enjoy burgers smell but not necessarily taste the flavor, Burger King has put the scent in a limited edition fragrance.
This is not a joke April Foolsâ€™ Day, celebrated in the United States at that time, although the company deliberately chose that day.
The fragrance “Flame Grilled” (Asada grilled) can be purchased for 5,000 yen (about $ 40), complete with burger. Only 1,000 will be sold.
Burger King hopes that the fragrance seduces new burger lovers.