Whatever business you’re in, if you haven’t caught on to the notion that content marketing is important yet, then it’s time you did. Gone are the days when keyword stuffing, dubious back linking and continued clicking on your domain were enough to boost your ranking in Google; now it’s all about engaging, benefit-driven content, reduced bounce rates and local SEO.
If coming up with killer content isn’t your thing, or you don’t have time to sit down and create the next internet sensation, relax. Here are a few simple ways you can make the most of your content marketing for your company:
Social Media – You may think you’re too old for Snapchat, too busy for Facebook, or simply uninterested in Twitter; but that doesn’t mean your customers are. While building up your social media profiles might seem like a hard slog, start with the big ones and go from there. Make sure that your Facebook, LinkedIn and Twitter profiles are up-to-date and that you use all appropriate channels to reach your customers. An SEO blog is also a powerful tool for sharing interesting content and driving more traffic to your site.
Detailed Content – While you may groan upon hearing these words, if you’re short on time, then take heart in the fact that you’re looking for quality and not quantity. Short posts gets fewer links, so make sure to prepare detailed articles that will actually provide value to your audience (your buyer persona) and make them want to share it on their social networks as well.
Use Good Titles – It’s ironic, but most people are so busy worrying about the quality of the article that they often come up with the title as an afterthought. However, you could write the most interesting post on the planet, but if the title doesn’t make the reader click, then you’re wasted your time. Keep your title short, as headlines with 55 characters or less tend to get the most click-through.
Awesome Infographics – Do you have a talented designer who can put together some cool infographics for you? If you can take complex data and break it down into simple visual format, then you’ll attract visitors to your site and get shares on social.
If you need professional help coming up with winning infographics and other types of content marketing, then contact a professional agency like BrightEdge.
Finally, try to be as consistent as possible. There’s nothing worse than clicking on a “latest news” section that hasn’t been updated in over a year. Publish regularly or make sure your team does, to make the most of your content marketing strategy.